How would you like your favorite movie without the last 20 minutes of it?
Endings are essential for the human mind. We like to turn our experiences into stories, and in a story, the end is often what wraps up the point.
But how are the endings in our relationships with companies? Most often, they’re plain painful. Tried to get rid of that gym membership? Or that digital service?
They make leaving so hard that once you get rid of them, you never want to return!
Think then about Netflix. You can put it on a hiatus, and you know you’ll be back because the service allows you to and because the content will pull you back.
Contrast that with my experiences with Audible: I have some 50 books there, and I’ll lose access to them sometime after I quit the subscription. I might extend my subscription for it, but once I’m gone, I’ll stay gone!
In the latest Things+ podcast, Ulla, Petri, and Sampo talk with Joe Macleod, an ”endineer,” i.e. a designer of ends. The discussion is mind-tickling!
This season Things+ is doing a world tour, and the episodes are in English.