What is it like to be the first in the marketplace? Judit Kertesz, the managing partner of Frontira, a Hungary based strategic design agency talks about founding Hungary’s first service design agency. As a teacher of service design at Moholy-Nagy University of Art and Design and an active consultant Judit Kertesz has a unique vantage point to discuss the evolution and growing demand for service design and design thinking in Hungary. Her company Frontira represents a new kind of pan-European creative collaboration where two equally talented but differently focused agencies have formed an east-west partnership offering strategic design consulting at both ends.
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